1950s Stockings Fashion Adverts in History
The Second World War saw the use and development of new materials like nylon. This fact combined with utility restrictions on usage of materials and improved methods of mass produced factory clothing techniques was instrumental in revolution.
Along with freer, more liberal attitudes choice in undergarments changed radically so that women began to wear much less under their top layer of clothing.
One real development throughout those war years was the rise of the light and very fine sheer nylon stocking. This superbly informative advertisement, shows some of the stocking varieties available in 1953 and explains about gauge and denier, terms fairly new to the population.
Informative Nylons Advertisements -1953
Nylon was being used in all sorts of new ways from toothbrushes to bowls to lace although most people in the early days thought of it only in terms of hosiery. Early adverts were informational and used to inform people of the latest use of the nylon material.
This advert below shows an explanation and comparison of seamed and seamless stocking which were slow to take off in the 1950s. The lack of seam line on a leg was associated with bare legs. Bare legs in the 40s and 50s were considered undignified and common. Gradually women adopted the seamfree stockings.
