This is the first ever blogger collaboration for H&M and it will be available on Feb 3rd only in select stores in Sweden.
Other brands have embarked on blogger collaborations in an effort to connect with the exploding trend: Coach tapped bloggers including Karla Deras of Karla’s Closet and Emily Schuman of Cupcakes and Cashmere for one-of-a-kind handbag designs; Jane Aldridge of Sea of Shoes got her own footwear line with Urban Outfitters; Dannijo taped Rumi Neely of Fashion Toast for a six-piece collection.
So is this the new fashion trend, blogger's are designers?
